Day 11

22th March 2010 (Monday)

In the first presentation, Prof Underwood talked about the status quo of public and community libraries in higher education. The second session was about Marketing, branding and effective communication.

What have I learned for the day

In the first presentation, as I am responsible for community engagement at the Mamelodi Campus, I have learned about the state of public and community libraries in relation to higher education and this knowledge will help me in engaging with community libraries in Mamelodi so that we could form a partnership in working together to achieve the aspirations of making the community of Mamelodi literate and be knowledge of about higher education.
In the second presentation, I have learned about the importance of marketing, how to market, the essentials of marketing, how to design a marketing strategy, the importance of branding, what is communication and fundamentals of communication and effective messages to communities and media. I have also learned how to develop a communication plan and strategy.